Why Marketers Plan to Continue Using QR Codes in a Post-Pandemic World

The tech can be an important measurement tool for physical activations

Flowcode CRO Jim Norton speaking virtually with brand clients at Adweek's Elevate: Performance Marketing.
Flowcode CRO Jim Norton spoke with brand clients at Adweek's Elevate: Performance Marketing. Adweek

As a contact-free way to access information with a simple scan of a phone camera, QR codes have enjoyed a surge in popularity as a marketing tool for retailers within the past several months of the pandemic.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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