Inside Mercedes-Benz’s ‘Endless’ Digital Journey to Heighten Its Luxury Credentials

The brand and partner Publicis will emerge from the pandemic with a focus on data and adaptation

Sustainability via renewable energy is a key part of Mercedes' commitment to being a truly modern luxury brand. Mercedes-Benz

The German car giant Mercedes-Benz has been on a three-year journey of digital transformation since linking up with Publicis Groupe and now plans to reinforce both its luxury and sustainability credentials—while also adapting to the post-pandemic realities of car buying.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.