Crypto Publisher Decrypt Launches Token Cryptocurrency for NFTs

The 'six-figure' deal rewards readership with sponsored tokens

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Cryptocurrency-focused publisher Decrypt is charting new paths in building loyalty reward programs, but it’s also turning these into lucrative advertising vehicles.  

This morning, the publisher opened its utility token (DCPT) program and announced Filecoin, the cryptocurrency of Protocol Labs, as the sponsor of its first “season,” which will run between eight and 12 weeks.

The sponsorship, which is a “low six-figure deal,” allows readers to accrue the Filecoin-sponsored tokens through their engagement with the site’s content.

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