For many young people, speech therapy is a vitally important resource—but one that can sometimes get a bit monotonous. A new agency-led initiative, however, hopes to make the process more fun by creating musical playlists that help kids along.
Top line
One in 12 children in the U.K. experiences some form of speech sound disorder, according to school-support service Communication Commitment. Therapy can include the use of music, which led to Warner Music and Accenture Interactive-owned agency Rothco partnering to create playlists of relevant songs through Apple Music.
The resulting collections are called “Saylists” and are available to Apple Music subscribers globally.
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