Signet Jewelers Acquires Jewelry Rental Service Rocksbox

Providing a new revenue stream for the parent of brick-and-mortar brands

a freckly red head from the mouth down, showing a bunch of gold necklaces around her neck
Signet Jewelers' acquisition of Rocksbox signals a shift in its strategy. Rocksbox

Signet Jewelers, the parent of retail banners such as Jared and Zales, has acquired jewelry rental service Rocksbox for an undisclosed amount, it announced today. According to previous reports, Rocksbox had raised roughly $10 million since it was founded in 2012.

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@RichCollings Richard Collings is a retail reporter at Adweek.