From beauty boxes to streaming platforms, subscription services are becoming part of the norm. But with more services to choose from, how can brands make their subscription offerings stand out? New research from digital marketing company Digitas sheds light on what keeps subscribers around (49 percent said access to a large selection) and what makes them cancel for good (56 percent cited renewal cost increases).
“Today, there are more subscription services than ever, challenging brands to make their subscription services not just a nice to have, but a need to have,” said Kristin Scheve, svp, media director, Digitas. “There are ways brands can navigate and connect with consumers in the growing economy.”