Infographic: How Brands Can Make the Most of Their Subscription Services

56% of consumers unsubscribe because of renewal cost increases

68 percent of subscribers prefer subscription companies to contact them via email over text, push notifications or a chatbot. Dan Sipple / Getty Images
Headshot of Sammy Nickalls

From beauty boxes to streaming platforms, subscription services are becoming part of the norm. But with more services to choose from, how can brands make their subscription offerings stand out? New research from digital marketing company Digitas sheds light on what keeps subscribers around (49 percent said access to a large selection) and what makes them cancel for good (56 percent cited renewal cost increases).

“Today, there are more subscription services than ever, challenging brands to make their subscription services not just a nice to have, but a need to have,” said Kristin Scheve, svp, media director, Digitas. “There are ways brands can navigate and connect with consumers in the growing economy.”

This story first appeared in the Jan. 7, 2019, issue of Adweek magazine. Click here to subscribe.

@sammynickalls Sammy Nickalls is a freelance writer and the former departments editor at Adweek.