Infographic: How Brands Can Make the Most of Their Subscription Services

56% of consumers unsubscribe because of renewal cost increases

From beauty boxes to streaming platforms, subscription services are becoming part of the norm. But with more services to choose from, how can brands make their subscription offerings stand out? New research from digital marketing company Digitas sheds light on what keeps subscribers around (49 percent said access to a large selection) and what makes them cancel for good (56 percent cited renewal cost increases).

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This story first appeared in the Jan. 7, 2019, issue of Adweek magazine. Click here to subscribe.