Ralph Lauren Is the Latest to Offer Clothing Rentals

But the jury’s still out on brand-specific services

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This week, high-end American apparel brand Ralph Lauren launched its first clothing rental service, The Lauren Look, offering clothing items from its more accessible line, Lauren Ralph Lauren.

Ralph Lauren joins brands such as Diane von Furstenberg, Ann Taylor and Vince in creating rental service options for customers to discover looks from their favorite fashion brands. 

“The Lauren Look allows us to explore an entirely new model tapping into the growing focus on the sharing economy and revolutionizing how we look at fashion consumption,” said David Lauren, Ralph Lauren’s chief innovation and branding officer, in a statement. 

How the Lauren Look works

Starting at $125 per month, customers can choose from a selection of size-inclusive options and receive tips from stylists on how to wear their recent purchases.

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