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Sports Marketing

NHL Sets Partner Activations for NHL Winter Classic Plaza

The Boston Bruins will host the Pittsburgh Penguins at Fenway Park Jan. 2

The fan festival will take place Dec. 30 and 31 at Boston City Hall PlazaNational Hockey League
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By David Cohen

December 15, 2022


One-dozen official National Hockey League partners will host activations at the NHL Winter Classic Plaza Dec. 30 and 31, with newcomers including BioSteel, Caterpillar, DraftKings, Extreme Networks and Fanatics.

The Pittsburgh Penguins will visit the Boston Bruins at Fenway Park, home of Major League Baseball’s Boston Red Sox, Monday, Jan. 2, at 2 p.m. ET, for the Discover NHL Winter Classic game.

The NHL Winter Classic Plaza is a free, non-ticketed ticketed fan festival that will take place Dec.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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