Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
On this week’s episode of Most Powerful Women in Sports, senior TV reporter Mollie Cahillane is joined by DraftKings chief marketing officer Stephanie Sherman.
Sherman joined the sports betting company in 2013 as one of its first 15 employees. She rose through the ranks, becoming CMO in January 2022, just in time for Super Bowl 56. Before DraftKings, Sherman spent nearly six years in various marketing positions with Vistaprint.
During the conversation, hear about the ever-changing sports betting landscape, major brand partnerships, marketing strategies and new tech like Web3 and NFTs. Plus, learn how Sherman navigated the company’s first Super Bowl spot.
