Fanatics Bets on Jason White as CMO for Betting and Gaming Division

The marketing exec will lead the sports apparel company's foray into the gambling category

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Looking for a piece of the sports betting pie, Fanatics has named marketing veteran Jason White chief marketing officer of its gambling and gaming division.

White will lead strategy and execution across the marketing, advertising and content verticals within the company’s online sports betting and iGaming division, preparing its formal entrance into the betting industry.

White brings 20 years of experience to Fanatics, including as a senior marketer for MTV Entertainment, where he served as CMO and oversaw marketing, creative and social initiatives across Paramount’s portfolio of brands.

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