Jägermeister will retain its title as the “Official Shot of the NHL” following a multiyear renewal of the liqueur brand’s U.S. partnership with the National Hockey League, which was revealed Monday.
With the league’s 2022-23 regular season underway, Jägermeister will continue bringing ice-cold shots to NHL rinks across the country, as well as creating compelling and engaging integrated programs across multiple channels, including new digitally enhanced dashboards and virtual slot in-ice ads during each nationally broadcasted game throughout the season and the Stanley Cup Playoffs.
Jägermeister
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