Captivate CEO on Riding the Covid-19 Crisis: ‘I Endured Many Sleepless Nights’

Programmatic

We started thinking about how we could reach a similar audience at home, at play, in health care facilities and the best ways to do that with limited cash and […]


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Investors Want Proof That Digital Ads Aren’t Funding Misinformation

Ad Tech

Check My Ads co-founder Claire Atkin is 'optimistic' that recent demands could spell change.

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The Trade Desk Submits Unified ID 2.0 to Industry Body PRAM for Approval

Programmatic

It's the first step to ensure the framework’s independence and boost adoption.

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Spotify Podcast Ads Extended to Germany, UK

Programmatic

They are bought on a title-by-title basis, and creative can run across pre-roll, mid-roll and post-roll placements.

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Verizon Media Expands Its Ad Sales Deal With Microsoft

Programmatic

The telecom's ad-tech unit is finding its footing after a rocky upbringing.

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6 Months After Merger, Magnite Rebrands Its Ad Stack

Ad Tech

The company is debuting its Magnite CTV and DV+ platforms.

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Facebook Continues to Prep Advertisers, Developers, Partners for iOS 14 Updates

Platforms

Platform SDK version 9.0 was released, and a Limited Login mode for Facebook Login was introduced.

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Simpli.fi Buys Advantage Software for More Than $100 Million

Ad Tech

DSP will offer tools for agencies to streamline their media planning and reconciliation.

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Ad Tech Is Primed for Its Own Roaring ’20s

2021 Outlook

Battles between Big Tech players and government oversight will shape the industry for the next decade.

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‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard

CES

Leaders from P&G, NBCU and The Trade Desk on the fundamental changes rocking the ad industry.

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How Should Brands Make Up for 2020 With Super Bowl Spots?

Programmatic

What will our story be in 2021?

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The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter

Programmatic

Independent ad tech and publishers rally behind The Trade Desk-led initiative.

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Media Rating Council Accredits Google’s Ads Data Hub

Ad Tech

Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Moat by Oracle Data Cloud, Nielsen completely switched over.

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Lotame’s Online Identifier Is the Latest to Gain Adoption

Ad Tech

Publishers aren't expecting one post-cookie ID solution to rule them all (yet).

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Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probe

Programmatic

U.K. regulators are investigating browser proposals as dissent mounts over Privacy Sandbox.

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‘The Balkanization of the Internet’: Amazon, Google and Twitter on Privacy Laws

CES

At CES 2021, executives discussed the future of online consumer protection.