What’s Next for PRAM as Ad Targeting Fundamentally Changes? What’s next for PRAM as Apple and Google change the rules on ad targeting?
What’s Next for PRAM as Ad Targeting Fundamentally Changes?
What’s next for PRAM as Apple and Google change the rules on ad targeting?
Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’
The aim is to streamline the manual processes of campaign management.
Verizon Media Now Has a Way to Target People When No User ID Is Present
Verizon Media now has targeting tech for instances when no identifier is available.
Roku Expands Measurement Program to Track Ad Performance Across Screens
Roku's expanding its measurement program to help advertisers track performance across screens.
Cardlytics to Buy Data Platform Bridg in $350 Million Deal
Its second purchase in recent months brings its spending on mergers and acquisitions to $625 million.
Nextdoor Taps Juliana Jaoudi as Head of Global Enterprise Ad Sales
She had been senior director of marketing solutions for North America at LinkedIn Marketing Solutions.
LinkedIn Ads Guide Provides Single Destination for All Ad Specs, Formats
It is broken out into four categories: Lead-Gen forms, sponsored content, sponsored messaging, text and dynamic ads.
Brian O’Kelley: Ad Tech Needs to Embrace Change, Not Resist it
In his current role, O'Kelley aims to apply programmatic principles to the logistics industry.
Advertisers’ Questions Persist as Google Opens FLoCs to External Trials
The industry is scratching on the precipice of seismic change.
When Apple’s IDFA Changes Hit ‘Nobody Really Knows’ What To Expect
The consensus among the ad industry is that opt-in rates will be low, but what happens next is anyone’s guess with almost half of all marketers now scurrying for a [...]
Twitter, Nielsen Expand Integration of Cross-Media Solutions Across Video Ad Platform
The move covers new subscriptions to Ad Intel and Media Impact, more access to Total Ad Ratings.
Less Is More, as Twitter Begins Cleaning Up Its Ad Product Suite
22 individual ad product names are being consolidated into five categories.