FLoC advertiser testing is scheduled to begin in June. Trent Joaquin/Google

What’s Next for PRAM as Ad Targeting Fundamentally Changes?

Mediaweek

What’s next for PRAM as Apple and Google change the rules on ad targeting?


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Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’

Ad Tech

The aim is to streamline the manual processes of campaign management.

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AppLovin Goes Public as a $28.6 Billion Company

Ad Tech

Applovin IPOs at $28.6 billion valuation.

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Adweek Special Report: The Death of Cookies

Ad Tech

The impact on ad tech, media, brands and agencies.

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Google Shelves Fledge Trials Until Late 2021

Mediaweek

Sources doubt truly scaled Privacy Sandbox experiments will take place this year.

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Verizon Media Now Has a Way to Target People When No User ID Is Present

Programmatic

Verizon Media now has targeting tech for instances when no identifier is available.

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Roku Expands Measurement Program to Track Ad Performance Across Screens

Programmatic

Roku's expanding its measurement program to help advertisers track performance across screens.

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Cardlytics to Buy Data Platform Bridg in $350 Million Deal

Ad Tech

Its second purchase in recent months brings its spending on mergers and acquisitions to $625 million.

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Nextdoor Taps Juliana Jaoudi as Head of Global Enterprise Ad Sales

Leadership & Talent

She had been senior director of marketing solutions for North America at LinkedIn Marketing Solutions.

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LinkedIn Ads Guide Provides Single Destination for All Ad Specs, Formats

Platforms

It is broken out into four categories: Lead-Gen forms, sponsored content, sponsored messaging, text and dynamic ads.

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Brian O’Kelley: Ad Tech Needs to Embrace Change, Not Resist it

Ad Tech

In his current role, O'Kelley aims to apply programmatic principles to the logistics industry.

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Advertisers’ Questions Persist as Google Opens FLoCs to External Trials

Programmatic

The industry is scratching on the precipice of seismic change.

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Why 2021 Could Be a Big Year for Marcoms M&A

Voice

Expect to see more growth, excitement and consolidation.

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When Apple’s IDFA Changes Hit ‘Nobody Really Knows’ What To Expect

Programmatic

The consensus among the ad industry is that opt-in rates will be low, but what happens next is anyone’s guess with almost half of all marketers now scurrying for a [...]

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Twitter, Nielsen Expand Integration of Cross-Media Solutions Across Video Ad Platform

Ad Tech

The move covers new subscriptions to Ad Intel and Media Impact, more access to Total Ad Ratings.

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Less Is More, as Twitter Begins Cleaning Up Its Ad Product Suite

Platforms

22 individual ad product names are being consolidated into five categories.