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How the Mother of All Football Games Became the Most Vigilantly Guarded Brand Name in America

Brand Marketing

The Super Bowl forever altered the world of intellectual property.

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Infographic: 43% of Americans Surveyed Don’t Plan on Watching the Super Bowl This Year

Brand Marketing

Less than a third say they're very likely to tune in to the Big Game.

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Brunner’s 2017 Super Bowl Ad for 84 Lumber About Immigration Is Just as Relevant Today

Agencies

The controversial spot helped elevate the shop to national prominence.

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Why Brands Spend $5 Million (or More) on a Super Bowl Ad to Support a Cause

Brand Marketing

Cause-related Super Bowl ads are here to stay.

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How Football Stadiums Are Implementing Tech to Lure Fans off Their Couches

Performance Marketing

If you build it and provide an incomparable fan experience, they will come.

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Meet the MullenLowe Creative Director Who ‘Appreciates the Absurd’

Performance Marketing

Adam Calvert is one of the brains behind E*Trade's 'This Is Getting Old' Super Bowl spot.

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What Tourism Australia Learned From Creating a Fake Dundee Movie That Promoted the Country

Brand Marketing

The star-studded ad from Droga5 increased U.S. tourist visas 11.5% in 6 months.

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How Snickers Transformed a Basic Biological Need Into Super Bowl Success

Brand Marketing

'Looking at hunger from a new perspective felt like it could have long-term potential.'

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New NFL Program Coaches Players on Building Their Brand

Brand Marketing

Being a better marketer is now part of the league's official playbook.