How the Mother of All Football Games Became the Most Vigilantly Guarded Brand Name in America
The Super Bowl forever altered the world of intellectual property.
Infographic: 43% of Americans Surveyed Don’t Plan on Watching the Super Bowl This Year
Less than a third say they're very likely to tune in to the Big Game.
Brunner’s 2017 Super Bowl Ad for 84 Lumber About Immigration Is Just as Relevant Today
The controversial spot helped elevate the shop to national prominence.
Why Brands Spend $5 Million (or More) on a Super Bowl Ad to Support a Cause
Cause-related Super Bowl ads are here to stay.
How Football Stadiums Are Implementing Tech to Lure Fans off Their Couches
If you build it and provide an incomparable fan experience, they will come.
Meet the MullenLowe Creative Director Who ‘Appreciates the Absurd’
Adam Calvert is one of the brains behind E*Trade's 'This Is Getting Old' Super Bowl spot.
From Brand Blowups to Blackouts, CBS Ad Sales Chief Jo Ann Ross Has Seen It All in Her 6 Super Bowls
TV / Video
She took a look back at the most memorable moments.
What Tourism Australia Learned From Creating a Fake Dundee Movie That Promoted the Country
The star-studded ad from Droga5 increased U.S. tourist visas 11.5% in 6 months.
How Snickers Transformed a Basic Biological Need Into Super Bowl Success
'Looking at hunger from a new perspective felt like it could have long-term potential.'
New NFL Program Coaches Players on Building Their Brand
Being a better marketer is now part of the league's official playbook.