How Football Stadiums Are Implementing Tech to Lure Fans off Their Couches

If you build it and provide an incomparable experience, they will come

There was a time when bone-crushing hits, acrobatic touchdowns and being the 12th man for the home team were enough to spur ticket sales, but the bar is much higher for sports fans today.

That’s in part because consumer electronics are so much better—you can sometimes even see blades of grass on high-definition TVs—but also because watching a game from home reduces cost, eliminates traffic, provides easy access to stats for fantasy football, and on-screen features like the first-down line and instant replays help fans follow the action.



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This story first appeared in the Jan. 28, 2019, issue of Adweek magazine. Click here to subscribe.