How Football Stadiums Are Implementing Tech to Lure Fans off Their Couches

If you build it and provide an incomparable experience, they will come

There was a time when bone-crushing hits, acrobatic touchdowns and being the 12th man for the home team were enough to spur ticket sales, but the bar is much higher for sports fans today.

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This story first appeared in the Jan. 28, 2019, issue of Adweek magazine. Click here to subscribe.