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Advertiser spend for NFL games has been strong this season, though last year’s Super Bowl was the lowest-rated Big Game telecast since 2009. And according to a new survey from consumer intelligence research platform CivicScience, fewer people are planning on tuning in this year than in years past as well.
Just 33 percent of Americans polled said they were very likely to watch the Super Bowl, with 26 percent saying somewhat likely and 41 percent not at all likely.