Infographic: 43% of Americans Surveyed Don’t Plan on Watching the Super Bowl This Year

Less than a third say they're very likely to tune in

Interest in the game didn’t increase at all after the New England Patriots and Los Angeles Rams clinched their respective berths. Getty Images

Advertiser spend for NFL games has been strong this season, though last year’s Super Bowl was the lowest-rated Big Game telecast since 2009. And according to a new survey from consumer intelligence research platform CivicScience, fewer people are planning on tuning in this year than in years past as well.

This story first appeared in the Jan. 28, 2019, issue of Adweek magazine. Click here to subscribe.
@sammynickalls Sammy Nickalls is a freelance writer and the former departments editor at Adweek.