Brunner's 2017 Super Bowl Ad for 84 Lumber About Immigration Is Just as Relevant Today

Controversial spot helped elevate shop to national prominence

Launched in 1989 as a small design firm, Brunner credits a willingness to embrace technology for its rise from relatively unknown to national prominence. But a provocative ad for 84 Lumber during Super Bowl LI certainly didn’t hurt. The ad focused on the hot-button topic of immigration, even referencing a wall (sound familiar?), and it drew so much attention that its accompanying website crashed.

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This story first appeared in the Jan. 28, 2019, issue of Adweek magazine. Click here to subscribe.