Brunner’s 2017 Super Bowl Ad for 84 Lumber About Immigration Is Just as Relevant Today
Controversial spot helped elevate shop to national prominence


Launched in 1989 as a small design firm, Brunner credits a willingness to embrace technology for its rise from relatively unknown to national prominence. But a provocative ad for 84 Lumber during Super Bowl LI certainly didn’t hurt. The ad focused on the hot-button topic of immigration, even referencing a wall (sound familiar?), and it drew so much attention that its accompanying Journey84.com website crashed.