Brunner's 2017 Super Bowl Ad for 84 Lumber About Immigration Is Just as Relevant Today

Controversial spot helped elevate shop to national prominence

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Launched in 1989 as a small design firm, Brunner credits a willingness to embrace technology for its rise from relatively unknown to national prominence. But a provocative ad for 84 Lumber during Super Bowl LI certainly didn’t hurt. The ad focused on the hot-button topic of immigration, even referencing a wall (sound familiar?), and it drew so much attention that its accompanying Journey84.com website crashed.

But well before that pinnacle spot in the Big Game, the shop “saw the value in ‘big data’ when it wasn’t so big,” partner and president Scott Morgan said.

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This story first appeared in the Jan. 28, 2019, issue of Adweek magazine. Click here to subscribe.