Kimeko McCoy
Kimeko McCoy is a freelance journalist and digital marketer, who focuses on social strategy, newsletters and audience development.
OkCupid Is Trying to Make ‘VILF’ Happen Ahead of the Election
Brand Marketing
The dating app is hoping the slang will catch on.
Agency of the Year; Countdown to Christmas: Monday’s First Things First
Plus, ET reunites with Elliott.
Ryan Reynolds’ Latest Gig; The New CMO: Tuesday’s First Things First
Plus, how cable news is gearing up for 2020.
Introducing Adweek 50; More Americans Buy DTC: Monday’s First Things First
Plus, a holiday delivery man from the future?
Demystifying Gen Z; How Streaming Services Keep Viewers Happy: Tuesday’s First Things First
Plus, this wild anti-drug campaign in South Dakota.
This Year’s Young Influentials; NYT’s Audio Success: Monday’s First Things First
Plus, AirBnB makes changes to restore trust among its customers.
Amazon Studios’ Daring Ad; John Lewis’ Holiday Spot: Friday’s First Things First
Plus, Disney+ reveals its marketing blitz.
Making Marketers’ Dreams Come True; Nike Quits Amazon: Thursday’s First Things First
Plus, Disney+ reveals subscriber totals.
Disney+ Is Essential; TV Ad Spending Continues Decline: Wednesday’s First Things First
Plus, State Farm picks a new lead agency.
Disney+ Debuts; Sid Lee Hires US Chief Creative Officer: Tuesday’s First Things First
Plus, Vox Media expands into OTT.