Demystifying Gen Z; How Streaming Services Keep Viewers Happy: Tuesday's First Things First

Plus, this wild anti-drug campaign in South Dakota

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Introducing the Demystifying Gen Z Series  

How well do you know Gen Z? What platforms do they use? Do they like the retail experience? The upcoming generation is on track to be the most diverse, best-educated and a higher-earning generation than their predecessors.



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