OkCupid Is Trying to Make ‘VILF’ Happen Ahead of the Election

Dating app is hoping the slang celebrating the sexiness of voting will catch on

OkCupid wants VILF to enter the vernacular. OkCupid

You may be familiar with the term MILF and its counterpart, DILF. But what does it mean to be a VILF? If you don’t know, it’s Voter I’d Like to … well, we’ll let you finish the rest. It’s a term OkCupid is trying to add to our collective vocabulary to show that voting can be sexy.

@kimekom Kimeko McCoy is a freelance journalist and digital marketer, who focuses on social strategy, newsletters and audience development.