Meet the MullenLowe Creative Director Who 'Appreciates the Absurd'

Adam Calvert is one of the brains behind E*Trade's 2018 Super Bowl spot

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Be smart about how you want to be dumb. That’s the mantra Adam Calvert kept in mind while pitching last year’s E*Trade Super Bowl commercial, “This Is Getting Old,” which features a gang of retirement-ready folks still hustling as firefighters, DJs and Baywatch-inspired lifeguards.

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This story first appeared in the Jan. 28, 2019, issue of Adweek magazine. Click here to subscribe.