From Brand Blowups to Blackouts, CBS Ad Sales Chief Jo Ann Ross Has Seen It All in Her 6 Super Bowls

A look back at the most memorable moments


The New England Patriots’ Bill Belichick will be heading into his ninth Super Bowl on Sunday, tops among all NFL head coaches. And among current TV ad sales chiefs, his counterpart is CBS’ Jo Ann Ross, who has headed up network ad sales for CBS since 2002. For Ross, now president and chief advertising revenue officer, this is the sixth Super Bowl she is overseeing, more than all of her peers combined.

As she put the finishing touches on this year’s sales, Ross looked back on the most memorable moments of her six Super Bowls, from the other big controversy during the Janet Jackson halftime show to the year she secretly battled cancer to her showdown with the brand that decided to sit out the game for the first time in 23 years.

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This story first appeared in the Jan. 28, 2019, issue of Adweek magazine. Click here to subscribe.