Off the Clock: The Boots CMO Who ‘Fell in Love’ With Improv Comedy
Pete Markey on his personal and professional growth while making people laugh.
Infographic: The Advertising Industry’s New Job Landscape
The marketing universe, upended by Covid, evolved considerably over the past year.
This Agency President Fosters Community Through Personal Transparency
Lafayette American's Emily Siegel is all about unconventional solutions.
How Cinnabon Moved From the Food Court to Pretty Much Everywhere—Including TV
Founded at the food court, this '80s bakery chain has tweaked its recipe for growth.
Understanding the Modern Live Sports Viewing Experience
It’s all about the data, adapting creative and measuring impressions.
As Alternate ID Adoption Increases, These 5 Solutions Lead the Pack
The notoriously saturated ecosystem has finally begun to consolidate.
Inside the TV Industry’s Numbers-Crunching to Build Its Multicurrency Future
With upfronts looming, there’s a new set of measurement obstacles to navigate this year.
Finding the Customer
Spotlighting marketers’ efforts to accurately measure and track evolving consumer behaviors and engagement.
Fast Food’s Next Battleground: In-House Delivery
Data-hungry brands scramble to onboard customers to their own apps.
How the Big Measurement Companies Actually Measure Up
From Comscore to VideoAmp, a breakdown of the landscape's key players.