Infographic: The Advertising Industry's New Job Landscape

The marketing universe, upended by Covid, evolved considerably over the past year

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Three years ago this month, as Covid-19 began to spread across the country, more than 20 million U.S. jobs disappeared.

The ad industry was not spared. In April 2020, the number of positions in advertising, public relations and other related services declined 8.3% compared to the prior month, according to the Bureau of Labor Statistics.

Although employment rates have returned to pre-pandemic levels, the roles are not the same as they were in 2020. Sure enough, figures from LinkedIn show how the marketing universe has changed—and continues to evolve.

“Brand and content jobs are rising, signaling it’s more important for marketers to continue investing in their brands to stay relevant,” said Connie Chen, LinkedIn’s insights manager.




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This story first appeared in the April 2023 issue of Adweek magazine. Click here to subscribe.