Over $125 Million Was Raised via Facebook on Giving Tuesday

It marked the largest single-day amount ever on the social network

Facebook upped the ante for Giving Tuesday this year Facebook

It was, indeed, a Giving Tuesday on Facebook, as the social network said it saw the largest amount ever raised via its platform in a single day, over $125 million.

For comparison’s sake, last year’s total was more than $45 million.

The social network also teamed up with PayPal to match $7 million in donations to U.S.-based nonprofit fundraisers.

Facebook announced earlier this month that since it debuted charitable giving tools in 2015, people have raised more than $1 billion for nonprofits and personal causes via its Fundraisers feature and Donate buttons.

Vice president, social good Naomi Gleit said, “Our goal is to help people support causes they care about by making it easier to fundraise on Facebook. It’s incredibly inspiring and humbling to see the impact our community is having for causes big and small around the world.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.