The social network announced the new feature in a Facebook for Business post:
We are excited to introduce a new “Donate Now” call-to-action option on both link ads and pages. Now, it’s easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.
And a Facebook spokesperson added in an email to SocialTimes:
Every day, people use Facebook to raise awareness and support for causes they care about and to motivate others to do the same. We’re inspired by how much good comes from these connections, so we’ve added “Donate Now” calls-to-action on pages and link ads to make those connections easier than ever.
Readers: What are your thoughts on the new Donate Now call-to-action button?