Over $1 Billion Has Been Raised via Facebook’s Fundraisers Feature, Donate Button Since 2015

The company will match up to $7 million in donations to U.S. nonprofits on Giving Tuesday

Facebook upped the ante for Giving Tuesday this year Facebook
Headshot of David Cohen

Facebook announced Wednesday that since it debuted charitable giving tools in 2015, people have raised more than $1 billion for nonprofits and personal causes via its Fundraisers feature and Donate buttons.

Vice president, social good Naomi Gleit also revealed in a Newsroom post that nonprofit fundraising tools are being extended to Canada and Australia, and that Facebook is teaming up with PayPal to match all donations to U.S.-based nonprofit fundraisers on Giving Tuesday, Nov. 27, up to $7 million.

Gleit said more than 20 million people have created or donated to fundraisers on the social network, and over 1 million nonprofits in 19 countries can now receive donations directly through Facebook.

She added that Canada and Australia bring the number of countries where its nonprofit and personal fundraising tools are available to 20, saying that the expansion was enabled by the company’s partnership with the PayPal Giving Fund.


As for Giving Tuesday, Facebook upped its commitment to match donations to eligible U.S. nonprofits this year to $7 million, with more details available here, and Gleit issued a reminder that all donations made to nonprofits via Facebook Payments are exempt from fees.

The social network will also host a Giving Tuesday event on its official page to share updates and stories about fundraisers from across its community.

Gleit concluded, “Finally, we want to celebrate and express our gratitude to the community of people and organizations who have used our tools to support the causes they care about, making a meaningful and lasting impact in their communities. None of this would be possible without people in our community who passionately support and raise awareness for the causes and people they care about. We can’t wait to see the impact we can continue to make together.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.