Not surprisingly, March Madness was a Hot Topic on Facebook in March, and the 2016-17 NCAA Men’s Division I Basketball Championship tournament was joined by International Women’s Day and St. Patrick’s Day.
The same topics performed strongly on Instagram last month and, for younger males, they were joined by entertainment and gaming topics including Wolverine, Power Rangers, WrestleMania, Horizon Zero Dawn and Mass Effect.
Women on Instagram went in completely different directions depending on age, with older women discussing what would have been Dr. Seuss’ 113th birthday, while younger women had Six Flags on the brain.
Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook Inc.-Adweek Hot Topics monthly series that began in 2015.
Check out the data-based graphics below to learn more about recent, topical social trends:
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