Super Bowl LI and Valentine’s Day were Hot Topics on Facebook for the second consecutive month in February, and they were joined by the Grammy Awards, Black History Month and Mardi Gras.
Men stuck to sports in February, with Charles Oakley, Tom Brady and Stephen Curry showing up on the chart, while women were more focused on entertainment when not discussing Valentine’s Day.
Instagram followed a similar path in February, but men also discussed the upcoming NCAA Men’s Division I Basketball Championship tournament and two gaming-related developments—the demise of Disney’s Club Penguin and the debut of Horizon Zero Dawn.
Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook Inc.-Adweek
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