Nielsen Social Content Ratings, Week of Feb. 6: Sing Along With the Grammys

The 59th Annual Grammy Awards totaled 27.6 million interactions across Facebook and Twitter

The 59th Annual Grammy Awards on CBS blew away the field of television series and specials for the week of Feb. 6 in terms of interactions across Facebook and Twitter, according to the Nielsen Social Content Ratings.

The Grammys totaled 27.6 million interactions across the two social networks, more than 10 times the sum generated by second-place finisher The Walking Dead on AMC.

On the sports side, the National Basketball Association put the National Football League in its rear-view mirror, accounting for six of the top 10 sports events, including the top three.

Golden State Warriors forward Kevin Durant’s long-anticipated return to Oklahoma City to face his former team, the Thunder, led with 1.595 million interactions, edging the Cleveland Cavaliers’ visit to the Washington Wizards, at 1.497 million.

Image on homepage courtesy of Recording Academy/Grammys Facebook page. David Cohen is editor of Adweek's Social Pro Daily.