Facebook today is taking the next step in its rollout of Snapchat-like features with a version of Instagram Stories for Facebook Messenger.
Messenger Day, as it’s called, has all the same features as Stories (and snaps), along with the stickers and filters familiar to anyone who’s used the disappearing posts on either platform over the past couple of years. The move comes just a few months after Facebook launched a built-in camera feature for Messenger.
“Billions of photos and videos have been sent capturing all those heartfelt, funny and serious messages that make the Messenger community so powerful,” Stan Chudnovsky, Facebook’s head of product for Messenger, wrote in a blog post introducing Messenger Day. “We love seeing how much fun people are having with Messenger’s new visual tools, especially our most popular art and effects like floating hearts and recently, Mardi Gras frames.”
To try the feature, which Facebook began testing in Poland in September, Messenger users can update the app and then post to their Messenger Day by tapping on the camera icon and then tapping “add to your day.” Users can then add art and other effects to their posts similar to how they would do it on Instagram. And, just like on Instagram and Snapchat, the photos and videos can be sent to everyone or just specific friends and family. Content will disappear 24 hours after it’s posted—again, just like on Stories and Snapchat.
It’s the second time this week Facebook has introduced a feature that looks very much like something from Snapchat. On Tuesday, the company introduced area-specific stickers for Instagram Stories for users posting from New York and Jakarta. And while Snapchat still has the creative advantage with augmented reality filters, Facebook’s inevitable rollout of technology from MSQRD, which Facebook acquired last year, could mean it’s not far behind in that area, either.
Messenger Day is available globally for both iOS and Android.
Don't miss Brandweek Masters Live, Sept. 14-17, a fully reimagined virtual experience assembling the foremost brand marketers for 4 days of main stage insights, Masterclasses and more. Secure your pass before rates increase on 9/2.