Will Fox Finally Find Some Consistency in Marketing the Latest Wolverine Movie?

Character's third solo film follows two that were very different

When Fox was marketing X-Men Origins: Wolverine in the lead-up to its 2009 release (which went super well, as you'll remember), we were just a few years removed from the last X-Men team movie. Wolverine, as played by Hugh Jackman, was the breakout star of that series, in keeping with the character's overall popularity in the comics world. So it made sense that if the franchise were going to continue with a series of solo movies, Wolverine would kick things off. 

@ChrisThilk chris.thilk@gmail.com Chris Thilk is a freelance writer and content strategy consultant in the Chicago suburbs. You can find him at ChrisThilk.com, where he shares his thoughts on content marketing, media and movie marketing.