Chris Thilk

Chris Thilk

Chris Thilk is a freelance writer and content strategy consultant in the Chicago suburbs. You can find him at ChrisThilk.com, where he shares his thoughts on content marketing, media and movie marketing.

Will John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?

The movie's site links to a subreddit that's controlled by users, not studio execs.

Stars of ‘It: Chapter 2’ Are Being Haunted by a Red Balloon on Instagram

The sequel's eerie marketing is finally afloat.

Avengers: Endgame Heroes and Stand Up To Cancer Battle ‘the Biggest Villain of All’ in New PSA

The ad launches in partnership with MasterCard.

Ryan Reynolds Reveals the Method Acting and Personal Sacrifices Behind Detective Pikachu

The actor again brings his dry wit to bear for marketing gold.

Will Smith’s Aladdin Genie Finally Appeared During the Grammys, and Viewers Were Creeped Out

Disney's increasing blend of animation and live action yields its oddest hybrid yet.

The 7 Biggest Movie Marketing Moments of 2018

From Crazy Rich Asians to a Cannes scandal, there was plenty to talk about.

How These 7 Horror Films Pushed the Boundaries of Movie Marketing

From Psycho to The Conjuring, there are some inventive efforts.

These Are the 8 Best Movie Marketing Campaigns of 2018 (So Far)

From Wakanda to Cruise, a bevy of interesting work.

While Tom Cruise Is Off Doing His Own Stunts, Here’s How His Bored Stuntman Keeps Busy

He's an Uber driver, according to this amusing Mission: Impossible tie-in .

How 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity War

Geico, Infiniti and more have rushed to partner with one of the biggest crossovers ever.