How These 7 Horror Films Pushed the Boundaries of Movie Marketing

From Psycho to The Conjuring, there are some inventive efforts

In the underappreciated 1993 movie Matinee, John Goodman plays a producer of B-grade horror movies with a penchant for the theatrical. Set in 1962, he’s out to promote his new film Mant, about a man who turns into an ant after being exposed to radiation. Goodman’s character touts the movie as being presented in “Atomo-Vision and Rumble-rama,” heightening the moviegoing experience.