Stars of ‘It: Chapter 2’ Are Being Haunted by a Red Balloon on Instagram

The sequel's eerie marketing is finally afloat

It: Chapter 2 stars Jessica Chastain, Isaiah Mustafa and Andy Bean posted Instagram photos with the movie's iconic balloon lurking nearby. Instagram

With the first movie such a success, it’s no surprise that Warner Bros. is starting to roll out the marketing for this year’s It: Chapter 2. The movie, scheduled for release this November, tells the story in the second half of Stephen King’s original novel, following The Losers Club as they are now adults who’ve been pulled back to their hometown by the reemergence of Pennywise the clown.

@ChrisThilk chris.thilk@gmail.com Chris Thilk is a freelance writer and content strategy consultant in the Chicago suburbs. You can find him at ChrisThilk.com, where he shares his thoughts on content marketing, media and movie marketing.
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