How The Addams Family Is Trying to Own Halloween With a Blitz of Marketing Tie-ins

MGM hopes to bring them back each year as seasonal icons

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Releasing The Addams Family just weeks before Halloween—this weekend, to be exact—makes a lot of sense. The Addams are, after all, creepy, kooky, mysterious and spooky, so it’s only natural they would be associated with a creepy, kooky, mysterious and spooky holiday.

The animated movie is the latest in a string of adaptations of the long-running comic that has seen iterations as a 1960s TV show and two 1990s feature films. This time around, it features the voice talents of Charlize Theron as Morticia Addams, Oscar Isaac as Gomez, Chloë Grace Moretz as Wednesday and Finn Wolfhard as Pugsley.



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