How The Addams Family Is Trying to Own Halloween With a Blitz of Marketing Tie-ins

MGM hopes to bring them back each year as seasonal icons

IHOP has been offering a full menu of Addams Family-centric items. IHOP

Releasing The Addams Family just weeks before Halloween—this weekend, to be exact—makes a lot of sense. The Addams are, after all, creepy, kooky, mysterious and spooky, so it’s only natural they would be associated with a creepy, kooky, mysterious and spooky holiday.

@ChrisThilk Chris Thilk is a freelance writer and content strategy consultant in the Chicago suburbs. You can find him at, where he shares his thoughts on content marketing, media and movie marketing.