The 7 Biggest Movie Marketing Moments of 2018

From Crazy Rich Asians to a Cannes scandal, there was plenty to talk about

Tom Cruise, who famously does his own stunts, hangs from a helicopter while filming Mission: Impossible - Fallout. Paramount Pictures

With so many media options available to modern audiences across all kind of platforms and devices, Hollywood marketers face greater pressure to get people’s attention. They have to reach those audiences in a way that makes a distinct and lasting impression and, more importantly, drives them to see their movies in theaters on opening weekend.

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@ChrisThilk Chris Thilk is a freelance writer and content strategy consultant in the Chicago suburbs. You can find him at, where he shares his thoughts on content marketing, media and movie marketing.