Warner Bros. Scares Up Another Marketing Hit With 'It: Chapter Two' Immersive Experience

A miniature version of Derry Canal Days took L.A. by storm

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One of the more notable elements in the marketing campaign for 2017’s It was the creation of a house from the story that was available for visitors to enter and explore. The Neibolt House, constructed on a Los Angeles street corner, was an immersive experience where people could be guided through the twists, turns and jumpscares by Georgie, the little boy whose disappearance acts as an inciting incident in the story.

With It Chapter Two hitting theaters this week Warner Bros.

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