
It, the film adaptation of Stephen King’s best-selling 1986 novel of the same name, was an unexpectedly big hit at the box-office this weekend. Days before release, the smart money was on ticket sales of $50-60 million, which would have been totally respectable. The $123 million take that It pulled in was well above even the most aggressive expectations, leading to the widespread belief that Warner Bros./New Line will greenlight a sequel that adapts the second half of the book, where the kids from the first part have grown up but find Pennywise the clown isn’t yet defeated.

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.