Will John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?

The movie's site links to a subreddit that's controlled by users, not studio execs

Keanu Reeves as John Wick
The John Wick 3: Parabellum site links not only to official Twitter and Facebook feeds, but also a crowdsourced subreddit. johnwick.movie

The choice of which off-domain social media profiles to link from a movie’s official website offers a clear indication of where the studio marketer’s priorities lie.

@ChrisThilk chris.thilk@gmail.com Chris Thilk is a freelance writer and content strategy consultant in the Chicago suburbs. You can find him at ChrisThilk.com, where he shares his thoughts on content marketing, media and movie marketing.