7 Lessons Any Marketer Can Learn From the Enduring Success of WrestleMania

Impactful advice from WWE's chief revenue and marketing officer

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In 1985, Vince McMahon created WrestleMania, a sports and pop-culture extravaganza—including the likes of Muhammad Ali, Billy Martin, Mr. T, Cyndi Lauper, The Rockettes and Liberace. It all took place in front of a sold-out crowd of 20,000 fans at Madison Square Garden and aired on closed-circuit television.

Fast forward to Sunday’s WrestleMania 33, which will take place in front of a sold-out crowd at the Camping World Stadium in Orlando, Fla., while streaming live on WWE Network (our direct-to-consumer streaming service), where it can be seen worldwide on virtually any device.

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