Erin Go Bragh: St. Patrick’s Day Was a Hot Topic on Facebook, Instagram in March

Facebook IQ also found that users on both social networks discussed Stephen Hawking’s death

Guinness was also a Hot Topic on Instagram last month
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Facebook and Instagram users had their Irish up last month, as St. Patrick’s Day dominated Facebook IQ’s list of Hot Topics for the month on both social networks.

As far as other holidays and events, Facebook users also discussed last month’s Nor’easters, while Women’s History Month and Mother’s Day were Hot Topics on Instagram.

The 2017-18 NCAA Men’s Division I Basketball Championship tournament dominated sports talk on Instagram, while users on both social networks chatted up Opening Day for Major League Baseball.

Dasani and Red Bull were popular brands on Facebook last month, while Instagram users stuck to the St. Patrick’s Day theme and discussed Guinness.

On the entertainment side, the 90th Academy Awards, Demi Lovato and Tory Lanez were Hot Topics on Instagram, while Reno 911! and American Idol heated up Facebook.

Finally, in the people topic, users of both social networks discussed the passing of visionary scientist Stephen Hawking.

Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook-Adweek Hot Topics monthly series that began in 2015.

Check out the data-based graphics below to learn more about recent, topical social trends: