As Soda Loses Its Sparkle, Coca-Cola Is Transforming Into a ‘Total Beverage Company’

It's reducing sugar in 500 drinks and building out other beverages

Coca-Cola will expand offerings like organic tea and coconut water. BVD

Coca-Cola isn’t just a beverage company. It’s arguably the beverage company, a global behemoth that sells 500 brands in 200 countries, and one of the most iconic corporations to call Atlanta home.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.