As Soda Loses Its Sparkle, Coca-Cola Is Transforming Into a 'Total Beverage Company'

It's reducing sugar in 500 drinks and building out other beverages

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Coca-Cola isn’t just a beverage company. It’s arguably the beverage company, a global behemoth that sells 500 brands in 200 countries, and one of the most iconic corporations to call Atlanta home.

The 131-year-old company has endured and thrived on a similar trajectory as its resilient city, said Ted Ryan, Coca-Cola’s historian and director of heritage communications.

“[Civil War Gen. William] Sherman burned Atlanta to the ground, and then it became ‘the Phoenix City,’ rising from the ashes,” he explained.

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