Portrait of Christine Birkner

Christine Birkner

Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.


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These 2 Chicago Streetwear Brands Found National Success By Keeping It Local

Brand Marketing

Joe Freshgoods and Juan-Elias Riesco are making their mark while supporting the next generation of artists.

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How to Land a Job in Advertising When You Have No Industry Experience

Creativity

Want to switch careers? Here's how.

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Clothing Lines From Auntie Anne’s, IHOP and KFC Help Them Connect With Their Biggest Fans

Brand Marketing

It’s low-risk and helps create emotional attachment.

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Q&A: Soccer Legend Christie Pearce on Why the Future of the Women’s Game Looks So Bright

Brand Marketing

The Olympic gold medalist and World Cup champ talks about a Lifetime deal that will give the NWSL stability and higher visibility.

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Q&A: Kraft Heinz’s Marketing Chief on Food Innovation, Downtown Chicago and Working With Oprah

Creativity

Nina Barton shares her recipe for success and discusses the company's move downtown.

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These 3 Iconic Food Chains Are Staying True to Their Chicago Roots as They Grow Nationally

Creativity

Gino’s East, Giordano’s and Portillo’s have successfully taken their cheesy, meaty concoctions into new markets around the country while staying true to their Windy City roots.

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Here’s a Handy Infographic for Freelancers on Where to Find Work and How to Get Paid

Brand Marketing

Freelancing is becoming a lucrative option for workers who want more control over their careers.

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Panama’s New Tourism Campaign Treats Remoteness as an Asset

Brand Marketing

The 'Not for Tourists' campaign highlights off-the-beaten path experiences.

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Check Out Clio’s Top Sports Marketing and Advertising Honorees, Including Mario Andretti

Brand Marketing

Clio Sports honored the best in sports marketing and advertising at its annual awards ceremony.

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How to See the World as an Agency Pro: Tips for Landing a Job Overseas

Agencies

Tips from seasoned pros on working and living overseas.

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Grey Made Its 100th Anniversary Logo From Its Employees’ Brain Waves

Agencies

The multicolor centennial logo is a statement about the agency’s innovative, creative culture and how much it values the 5,000 people who work there.

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Forging Long-lasting Relationships Is the Foundation of This Philly Shop

Agencies

Harmelin Media has grown to $600 million in billings since it was founded in 1982.

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FCB Brazil Created a Calculator to Show Newspaper Readers the Cost of Government Corruption

Brand Marketing

The newspaper's calculator shows how corruption impacts real-life services.

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NHL Legends Star in This Emotional Tribute to the 125-Year-Old Stanley Cup

Brand Marketing

A celebration of the history of the league and the Stanley Cup.

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Industrious Teen Falls Short of Retweet Goal—but Wendy’s Gives Him Nuggets for a Year Anyway

Brand Marketing

The 16-year-old needed to get 18 million retweets. He got 3.4 million, a Twitter record, and that was good enough for Wendy’s.