Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Despite spending several years successfully leading digital and branding efforts, respectively, for Chicago-based agency Schafer Condon Carter (SCC), John Anthony and Kathy Gaynor never expected to land careers in advertising. But it’s a switch that neither regret.
Prior to joining SCC in 2015, Anthony, now the agency’s chief digital officer, had spent 15 years in finance, working with investment banks, technology and telecom companies. “Instead of being in the banking chair, it’s great to actually build something at an agency,” Anthony said.