No matter the brand or industry, evergreen content plays a valuable role in attracting new potential customers and maintaining a solid customer base. While the creation of evergreen content is primarily a digital marketing strategy, it can also refer to other forms of news and information that aid in providing an audience with interesting and entertaining views on a variety of topics. This is evidenced in Adweek's evergreen collection of content, which, of course, features a wide range of helpful marketing and advertising tips and techniques from which all industry professionals can benefit. You'll also find evergreen content discussing celebrity branding, TV shows about writers, product launches of the past that people are still talking about, and much more. It's an eclectic yet highly informative collection of evergreen content that you'll definitely want to take ample time to browse.
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5 Critical Skills All Marketers Should Develop, According to Our Innovators

Leaders from Google, Hulu, and Delta Air Lines share the skill they think is currently underdeveloped in marketing.

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9 Times Brands Completely Missed the Mark

Take note: Consumers are not afraid to call them out, either.

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5 Quick Tips for Crafting the Perfect Influencer Outreach Email

Get your ask to the top of the partnership pile.

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5 Celebs Who Are Experts at Branding Themselves

They share their products with fans through their many platforms.

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5 Movies That Altered Advertising and Marketing

Taking note of techniques used in films.

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The 4 Best TV Shows About Writers, According to Real Writers

There is perhaps something to be learned from these characters.

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3 FX Shows That Pushed Boundaries Before Streaming Existed

Before OTT and streaming, certain cable series set a certain standard.

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5 Product Launches That Have Grabbed Consumer Attention

They're unique ideas with eye-grabbing packaging.

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Restaurant Industry Professionals Weigh In on Their Favorite Cooking Series

Complex and diverse kitchens are usually favorites.

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5 Reasons the Darknet Isn’t as Dark as You Thought

It isn’t just meant for criminals and suspicious activities.

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How to Choose Between Alexa and Siri

It can extend farther than just being loyal to Apple products.

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5 Steps for Becoming Verified on Instagram

That includes prepping your account to ensure that you’re approved.

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4 Ways to Keep Your Content Relevant and Real

You're going further than just SEO and blogging.

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How These 6 Hotel Brands Use Instagram to Inspire Your Dream Stay

Now you can vacation like an influencer.

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The 11 Most Memorable Jingles and Slogans From 1980s TV Ads

You've probably heard some of them, no matter how old you are.