As Instagram continues to “win friends” and influence people, the impression that a hotel feed makes on potential guests is as essential as its website and online reviews. Brands are tasked with being modern-day storytellers, keeping their content fresh and captivating and churning out glimpses of obtainable fantasies.
But behind a hotel’s vision and inspirational teases is the desire to sell you a lifestyle and escape from reality: somewhere stylish, with sprawling views and the option of breakfast in bed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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