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That gong you just heard? You know it as the signature sound of Taco Bell from its commercials, but now it also summons guests to The Bell: A Taco Bell Hotel and Resort.
The over-the-top experiential marketing experience from agencies Edelman and United Entertainment Group is open for just four days in the desert east of Los Angeles, taking over a boutique setting and remaking it in the brand’s own quirky, sauce- and sass-filled image.