Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
That gong you just heard? You know it as the signature sound of Taco Bell from its commercials, but now it also summons guests to The Bell: A Taco Bell Hotel and Resort.
The over-the-top experiential marketing experience from agencies Edelman and United Entertainment Group is open for just four days in the desert east of Los Angeles, taking over a boutique setting and remaking it in the brand’s own quirky, sauce- and sass-filled image.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in