Through trial and error, digital marketers have figured out that consumers are now looking for more of an authentic message when it comes to marketing. They want to know that you are being real with your advertisements and not just spewing lies in order to produce sales. It’s morals over money, even though a lot of companies are only interested in the latter. Because of this, there has been an increase in marketing faux pas in recent years where brands just missed the mark completely, prompting viewers to ask: “What the heck is going on with their marketing team?” More times than not, it’s evident that there isn’t a lot of diversity within these teams, resulting in incorrect messaging and—even worse—crisis management. Hopefully there is something to learn from these brand marketing fails.