In a Digitalized World, Consumers Yearn for Authenticity From Brands

Anything that sparks a real conversation is valued

In a world where there seems to be a lot of fakes and bots, people are clinging to the authentic. Getty Images

Like it or not, deep fakes are here. Don’t believe it? Watch as comedian Jordan Peele uses artificial intelligence to make Barack Obama deliver a phony PSA.

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Farshad Fardad is CEO of GlobalWide Media.