5 Steps for Becoming Verified on Instagram

Including prepping your account to ensure that you’re approved

Instagram logo and five verified checks.
While verification seems great for many businesses and brands, that blue checkmark is not easy to get. Illustration: Trent Joaquin; Source: Instagram

If you are on Instagram, you may be familiar with the little blue checkmark that appears next to the names of some of your favorite celebrities, influencers and businesses.

For some Instagram users, the blue checkmark is something to strive for. While verification seems great for many businesses and brands, that blue checkmark is not easy to get, though.

Instagram began allowing users to submit a form requesting verification. However, even with the form still available today, it doesn’t always work for all users. Due to high demand, Instagram has left many forms on hold or oftentimes it doesn’t work all together.

This isn’t to say you shouldn’t try. In fact, for some the form has been quite successful. But if it isn’t working for you or if you would like to try another method, keep reading.

Meet the necessary criteria

Before we begin, it’s important to point out who can become verified on Instagram. First, your account has to be authentic; this means your Instagram has to represent a real person or business. It needs to be complete, with an Instagram photo, bio and a public profile. Next, it has to be unique. Your account has to be the only one in existence for your brand or business. Finally, your page has to be notable. In other words, it has to be highly searched for or recognized by the public.

Remain active

When working to become verified on Instagram, consistency is key. Make sure you are posting daily and interacting with your followers. Not only will you increase your chance of becoming verified, but you will increase your chance of gaining and maintaining followers.

For some users, posting daily might seem challenging. After all, you do want to post great content. If you are worried that you won’t be able to stay consistent, consider scheduling out your posts.

When working to become verified, a fake following is counterproductive.

Keep your account honest

Buying followers might seem like a good idea. After all, you do want to increase your online fanbase, right? Here’s the thing, though. When working to become verified, a fake following is counterproductive. This is because Instagram takes your following into consideration when verifying your account. With this said, make sure your followers and comments are real. You don’t need a lot of followers to become verified, but you do need real ones.

Build your other platforms

If your business is verified on other social media sites, Instagram does take notice. This isn’t to say your business has to be presented on each page. In fact, it’s better to only use the accounts that you are going to update. But with other recognizable pages, your chances of becoming verified on Instagram do go up.

Submit an application

As previously mentioned, the application process for Instagram doesn’t always work, but If you would like to try, you can do so by following these below steps.

When on your Instagram profile, swipe right and tap the setting button on the lower section of your screen. From here, you will scroll down and click the Account section, then click the section that reads Request Verification. Fill out each of the required fields. You will also need to attach a photo of your government-issued ID so they can truly verify that it is you.

From this point forward, all you have to do is wait. Make sure you keep an eye on your inbox for a response from Instagram.

At this point, your verification request will either be approved or denied. If you do become verified, your badge will now appear on your Instagram profile. On the other hand, if you are denied, you will now have to wait another 30 days before you can resubmit your application.

Alyshia Hull is a freelance writer for Adweek.